Smokey Quartz Distillery

Drinkwater Productions Marketing, Smokey Quartz DistilleryGoal:

Create brand awareness to the spirit brands made at the distillery and the tasting room and gift shop located inside the distillery.

Project Scope:

  • Creation of a brand strategy that creates compelling content to build a brand image with consumers for the veteran-owned business.
  • Build a digital strategy on social media platforms that display great images of the distillery location, the distilling process and recipes for each of the spirits in the distillers portfolio.
  • Development  of branded events that bring brand awareness to the public and drives traffic to the location.

Result:

The distillery increased revenue with purchases by the state liquor commission and increased traffic to distillery for retail purchases, tours and gift shopping. A multiple spirits gift pack was developed to drive higher average receipts at the distillery.

We paid someone else $500 for 6 months for Ad Words and didn’t get any improvement at all.  We stopped our ad-word campaigns, began working with Drinkwater and in 6 months, we’re seeing an increase in our page ranking.

Loreen Liberty
Kelleher & Sadowsky, Worcester, MA

Woof Woof

Hiring Lisa Carter and her team at Drinkwater Productions has proven to be the single best decision I have made in promoting my business. Ever since I have been working with DWP I have watched my sales growth in the last year go up over 200%. That is hands down incredible! In partnering with DWP I have gained a lot of knowledge on how we could drive my business through using social media. Knowledge of my brand has grown to a tipping point where everyone seems to finally know who we are, even though we opened our doors in 2003. I have grown to realize the impact social media can add to our clients experience. When new clients come seeking more information about us and our services, we always tell them to check us out on Facebook, so they can SEE who we are and what our current clients think of us. Everyone thinks their business is the best, but when your current clients are telling that story to your prospective clients via social media, lets just say brace yourself for a lot of growth.

Belinda Sinclair, Owner
Woof Woof Daycare & Boarding, Windham, NH

GMD

Drinkwater Productions Marketing made a huge impact on our business through their marketing  strategy …  we were very impressed by the quality, professionalism and timeliness of their work.
— G. Miller, Geralyn Miller Design

pss

Drinkwater Productions Marketing delivers excellent business and technical skills… I would highly recommend them for other consulting projects that involve strategic planning and/or product marketing and product management.
— J. Swann, pss Products

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