Create brand awareness to car dealerships, private car sellers and individuals looking to purchase a car.

Project Scope:

  • Creation of a brand strategy that communicates the value of the service as a online and off hours sales tool for car dealerships and a safe way to sell and buy cars online for consumers.
  • Build a digital strategy on social media platforms that communicates the brand strategy to drive traffic to the website and inquiries to the sales team.
  • Development of branded events that brought brand awareness to car enthusiasts.


  • NightOwl created a lifestyle brand with car enthusiasts that offered authorized car dealerships, private sellers, private buyers and auxiliary service partners.
  • There was brand awareness created with car enthusiasts at regional car show events that drove increased user registration and mobile application downloads.
  • The car dealership strategy expanded to include vehicle identification stickers.
  • There was also a retail strategy created to sell the vehicle identification stickers to the public.


We paid someone else $500 for 6 months for Ad Words and didn’t get any improvement at all.  We stopped our ad-word campaigns, began working with Drinkwater and in 6 months, we’re seeing an increase in our page ranking.

Loreen Liberty
Kelleher & Sadowsky, Worcester, MA

Woof Woof

Hiring Lisa Carter and her team at Drinkwater Productions has proven to be the single best decision I have made in promoting my business. Ever since I have been working with DWP I have watched my sales growth in the last year go up over 200%. That is hands down incredible! In partnering with DWP I have gained a lot of knowledge on how we could drive my business through using social media. Knowledge of my brand has grown to a tipping point where everyone seems to finally know who we are, even though we opened our doors in 2003. I have grown to realize the impact social media can add to our clients experience. When new clients come seeking more information about us and our services, we always tell them to check us out on Facebook, so they can SEE who we are and what our current clients think of us. Everyone thinks their business is the best, but when your current clients are telling that story to your prospective clients via social media, lets just say brace yourself for a lot of growth.

Belinda Sinclair, Owner
Woof Woof Daycare & Boarding, Windham, NH


Drinkwater Productions Marketing made a huge impact on our business through their marketing  strategy …  we were very impressed by the quality, professionalism and timeliness of their work.
— G. Miller, Geralyn Miller Design


Drinkwater Productions Marketing delivers excellent business and technical skills… I would highly recommend them for other consulting projects that involve strategic planning and/or product marketing and product management.
— J. Swann, pss Products

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